EXCLUSIVE:VICE Distribution, the sales arm of Vice Media Group, has hired Elise Ching as Sales Director for APAC.
She’ll join this month and is charged with maximizing the value of the Vice brand in the Asia Pacific region, with a particular focus on diversifying revenue streams and striking innovative deals — with Vice particularly keen on FAST channels at the moment.
Ching, a former Discovery program sales executive, left just before the merger with Warner Bros.
The hires comes ahead of the Asia Television Forum where Vice is launching doc seriesTales from the TerritoriesThe following is a statement from wrestling DocDark Side of the RingThe series is produced in association with Dwayne Johnson (exec producer) and Dany Garcia (exec producer). The true crime series will also be available to buyers.DevouredAndSex Before The Internet.
The news also follows a reorganization at Vice Distribution parent Vice Media Group, which saw Morgan Hertzan and Cory Haik promoted and Jesse Angelo renewing his contract. These changes were made after Kate Ward, former Vice Studios boss, moved to BBC Studios. Hertzan assumed control of international distribution and Bea Hedgeus was promoted to the position of Executive Managing Director for Distribution at Vice Media Group.
“APAC is a key growth area for us as we look to capitalise on the success of the Vice brand and the popularity of our diverse content in the region,” said Hegedus. “I am delighted that Elise will be joining Vice to drive our business in this important market and deliver on our global distribution strategy, taking advantage of Vice’s unique position within a rapidly changing content distribution landscape.”
Ching said “This is a fantastic opportunity to join a globally recognised brand and groundbreaking content creator, synonymous with producing award-winning, entertaining programming that resonates with young people all over the world. I am incredibly excited about the opportunity to grow the business in the region.”
Vice Distribution has a catalogue of over 1,000 hours of programming.