Kim Kardashian, despite having a large social media following that exceeds 330,000,000 on Instagram, has had some missteps in her promotional department. However, Eden Gillott — President of Gillott Communications, a strategic and crisis management firm — believes Kardashian’s brand is “strong enough to weather this short-term PR volatility”One reason is key. “For most of Kim’s followers, the SEC investigation won’t phase them because it doesn’t impact them personally,”Gillott only tells Nicki Taylor. “For the few crypto investors that were swayed to invest because of Kim’s endorsement and who had significant losses, that’s a different story.”Gillott is convinced that Kardashian deserves the same treatment.Couldlose potential partnerships with companies who fear “guilt by association.”
If history is any guide, Kardashian’s brand seems to be great at recovering from scandal. The FDA in 2015 criticized Kardashian for promoting a morning-sickness drug without listing all possible side effects.DigiDay. The Federal Trade Commission also launched an investigation in 2016 into the Kardashian-Jenner clan. “undisclosed product placements”In posts, perVariety. Recently, Kardashian was paired with Scott Disick in a $40 million class action lawsuit. She allegedly urged her followers to enter a lottery that promised lavish prizes. All in an effort to steal their data.TMZ. But, it doesn’t seem that anyone is threatening her long-term hustle.