Super Bowl LVI has arrived, and you already know what that means: Commercials. Advertisers have to spend millions just for a few seconds on the biggest game, which is often the most watched broadcast of the year. Let’s find out the rate for 2022.
Thirty Expensive Seconds
Of course, the Super Bowl is also the Super Bowl for advertising. Celebrities are often celebrities who endorse corporations for a brief spot on a football game. A CBS broadcast advertisement cost $5.5 million in 2021.
One year later, NBC raised the price. It was $0 this year. $6.5 Million for 30 SecondsScreen time. That’s about $217,000 per second. This seems to be the first instance of the cost exceeding $200K per second. The prices remain high despite the fact that viewership has fallen by a few millions every year since 2014.
Spiraling out Of Control
For a long time, the cost of a Super Bowl advertisement grew steadily. Only $37,500 was required to air a Super Bowl commercial in 1967. Prices More than $1 millionFor the first time since 1994, an average of 1.2 million people watched each minute. This event has a high viewership, which means it will be a favourite among advertisers. The viral nature of the ads over the years makes it even more attractive. You can’t guarantee that your commercial will be seen by more than 90 million people anywhere else.
Here are some sneak peeks
For maximum response, corporations often keep their ads secret until the game begins. Instead, companies release teasers of their commercials. That’s right: commercials have teasers now.
Budweiser did not run a commercial in 2021, but it’s going to have a new ad ready for 2022. The company released a video featuring its Clydesdale trotting in order to generate interest.
Jay Lovinger is the president of NBC Universal’s ad sales partnerships and sales. He believes that the ads will be a lot more fun in 2022. The tone of the Super Bowl 2021 during COVID-19 was somewhat dour. “You’re going to see a slightly lighter tone,” says Lovinger, “and I think the country’s ready for it. “
We also know Ted LassoHannah Waddingham, the star of the Super Bowl, will also get some time. Rakuten is paying for its first Super Bowl ad, and Waddingham was the company’s First and Only Choice. “I’m so excited to share that I’ve partnered with Rakuten for their first-ever Super Bowl ad,”Waddingham said USA Today, “How cool is that?” Celebrity endorsements are pretty much uniform these days, and they probably don’t come cheap.
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