Transform Your Garden with Yard Art – Charlotte Clemence’s Dragons’ Den Pitch
Who is entrepreneur Charlotte Clemence?
Charlotte Clemence, along with her good friend Bex Lund, co-founded the small business Yard Art. She is not only one of the company’s main artists but also sells her work online. Her journey as an entrepreneur began after she was made redundant from her job in financial HR in the noughties. Following her departure from her job, Charlotte’s husband Grant Clemence, who now manages Yard Art’s Investor Relations department, encouraged her to pursue her talent for upcycling and upholstery.
What is Yard Art?
Yard Art is a company that specializes in providing outdoor wall art to enhance garden walls with unique and striking designs. Founded by Charlotte and Bex, the company has experienced significant growth and now employs numerous up-and-coming artists. According to their website, Yard Art’s story commenced in the summer of 2019 when full-time mothers identified a market gap and set out to source high-quality materials that exude luxury and durability, ensuring long-term garden beautification.
When can you watch Yard Art on Dragons’ Den?
Charlotte and Grant Clemence will be presenting Yard Art on Dragons’ Den on April 4, 2024, at 8 pm on BBC One and the BBC iPlayer. Viewers will witness their pitch to the iconic Dragons – Deborah Meaden, Peter Jones, Touker Suleyman, Sara Davies, and Steven Bartlett – as they aim to secure investment and admiration for their designs, passion for the alternative, and unique product offerings. Charlotte expressed her excitement about engaging with the Dragons and viewers alike, highlighting their journey as a small business born during the pandemic and led by two art-loving mothers. She emphasized the appeal of their bespoke and unconventional product qualities, underscoring their desire for the Dragons and viewers to connect with their story.
Dragons’ Den has been a staple on television screens since 2005, showcasing entrepreneurs entering the Den to vie for investment from the Dragons. Charlotte and Grant’s appearance on the show adds to the legacy of past and present stars who have sought to realize their business dreams in the Den.
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