How Jax Taylor Opened a Sports Bar Without Investing Any Money
In the latest season of The Valley, Jax Taylor and Brittany Cartwright are navigating the joys of parenthood while also delving into a new business venture. The show features the couple along with other familiar faces from Vanderpump Rules, such as Kristen Doute and her new beau, Luke Broderick, as well as other couples all embarking on the journey of family life in the Valley.
The Birth of Jax’s Studio City Sports Bar
Jax and Brittany recently unveiled their latest venture, a sports bar aptly named Jax’s Studio City. Drawing from their experience at SUR on Vanderpump Rules, the couple decided to stay within the hospitality industry. Despite not contributing any capital upfront, Jax revealed that he shares ownership of the bar with several other investors, including the proprietors of Rocco’s Tavern.
The Stylish Fusion of Jax and Brittany at Jax’s Studio City
Beyond its family-friendly ambiance, Jax’s Studio City offers a diverse menu curated with significant input from Brittany’s grandmother to add a homely touch and ensure affordability. Launched in October 2023, this sports bar and restaurant promise a delightful experience for patrons seeking both good food and an inviting atmosphere. But why does Jax’s name prominently feature on the signage, overshadowing other potential co-owners?
The Marketing Ploy Behind Jax’s Name
While Jax may not have invested financially in the establishment, leveraging his name for maximum exposure is a strategic move by investors keen on capitalizing on his widespread popularity stemming from his appearances on Vanderpump Rules and even E!’s House of Villains. Whether fans love or loathe him, Jax’s name holds enough sway to reel in a substantial audience to his newly minted spot, reinforcing the power of celebrity branding.
The Joint Effort Amidst Separation
Despite their recent parting, Jax’s Studio City stands as a testament to the collaborative efforts of Jax and Brittany, with the latter spearheading the design elements while infusing some of her family’s cherished recipes into the menu. While they navigate this period of estrangement, both remain dedicated to their son, Cruz, and the flourishing success of their latest culinary endeavor.