Why Did Kanye West Fire YesJulz? The Shocking Reason Revealed
YesJulz: The Untold Story of Her Departure from Yeezy
Things are getting chaotic in the Yeezy fanbase. As part of the lead-up to the release of the rapper’s upcoming album Vultures 1, Kanye’s team brought on notable influencer YesJulz to contribute. YesJulz, whose real name is Julieanna Goddard, was tasked with documenting much of the rollout and connecting with Ye’s fanbase, including livestreaming his Las Vegas listening party (and the rant that followed it).
The Fallout: YesJulz Ousted from Yeezy
As we get closer to the album’s release, Julieanna has been connecting with Ye’s fanbase further online, hosting Twitter Spaces conversations and livestreams with fans to rally them. On March 12, Ye personally revealed on his Instagram story that his company has decided to part ways with the creator, writing “We have decided to no longer have YesJulz involved in the roll out of Vultures [1]. All the activity on her page and with our fans in the past few days has been unauthorized.”
YesJulz’s Drama: The Hefty Consequences
YesJulz was fired from Yeezy and received a hefty fine. As a result of the firing, Julieanna received a letter from Milo Yiannopoulos, Yeezy’s chief of staff, detailing that she was being let go and fined a hefty $7.7 million.
Twitter Spaces Disaster: The Events Leading Up to the Fallout
The specific NDA violations were not outlined in the letter, nor have they been shared online at this time. It seems the catalyst for her firing is a direct result of a Twitter Spaces chat Julieanna held with Ye’s fans that didn’t go over too well.
YesJulz’s Controversial Move: Trying to Recruit Fans for Free Labor
Apparently, part of Julieanna’s call to action for fans was to rally many of them to consider contributing their labor to the creation of an app dedicated to the Yeezy universe. In place of financial compensation, though, Julieanna detailed a virtual currency they would be credited with, which could then be used to purchase things that seemingly only have use in-app.
The Fallout Continues: The Aftermath of YesJulz’s Firing
Other than leaking some unsavory texts between her and Milo, Julieanna has not publicly responded to her firing, nor has she shared what aspects of her NDA her work supposedly violated.