The Weeknd is found in the middle of a bizarre dance floor ritual in the video. “Sacrifice,”A track from his latest album. Dawn FM.
The Cliqua-directed video opens with a disconcertingly smooth, radio DJ. “103.5 Dawn FM”You wake up Weeknd and tell him. “It’s time to walk into the light and accept your fate with open arms. Scared? Don’t worry, we’ll be there to hold your hand and guide you through this painless transition.”
Blinding light consumes the Weeknd. The Weeknd is soon engulfed by a blinding light and finds himself in the centre of attention. He has been strapped crucifixion-style onto a circular platform. The rave continues with plenty dancing, psychedelic effects, and a mysterious figure in red who is strapped crucifixion-style to a circular platform. There are also some haunting shots that show rapidly-aging bodies.
The “Sacrifice”Video arrives the same day of Dawn FM’s release, Jan. 7. The LP, which follows the Weeknd’s 2020 smash, After hoursThe album features contributions by Tyler the Creator, Quincy Jones and Jim Carrey as well as Max Martin and Oneohtrix Point Ever.