Small businesses should learn TikTok before creating content.
“I’ve seen a lot brands also use their template marketing plan for other platforms to integrate onto TikTok. The key to unlocking TikTok success is I believe that this is the key. marketing strategySofia explained that Sofia’s goal was to help users understand the app and its limitations.
“Through American Express and TikTok’s #ShopSmall Accelerator, small businesses will receive tools to reach new audiences by simply watching video tutorials that share best practices on leveraging the platform more authentically. One tip is that the most simple content can stand out the most. I find that lo-fi videos actually work better than using professional equipment and videos that feel homemade establish trust.”