PUBS have been told to ban popular phrases because they encourage punters to get DRUNK.
Sayings including “same again?” and “is that a double?” should be avoided to curb binge drinking, the International Alliance for Responsible Drinking (IARD) say.
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The advice forms part of training guides for people working in bars, pubs and restaurants.
Online courses – which are free for all staff – aim to stop workers using language which pushes people to drink more.
They also encourage workers to avoid disparaging people who opt for low or no-alcohol options, the Daily Telegraph reports.
Trainees using the guidance are told: “Avoid using presumptive language: it can make customers feel pressured to drink. For example, don’t say ‘same again?’
“Instead say ‘what would you like this time?’
“Don’t say ‘do you want a large?’. Instead say ‘would you like a small or large measure?'”
The IARD is a not-for-profit group dedicated to reducing harmful drinking.
It is supported by major booze producers including Heineken, Diageo, AB InBev, Beam Suntory, Pernod Ricard and Brown-Forman.
Henry Ashworth – president and chief executive of IARD – said: “IARD member companies support retailers’ and hospitality venues’ efforts to have their staff sell and serve alcohol beverages responsibly, to help prevent sale and service to those underage or knowingly intoxicated. Towards this, we are proud to launch our latest resources that can be used to give staff the confidence to deny sales and service where necessary.
“Together, we can help ensure the positive declines in harmful drinking seen in many parts of the world continue to spread, creating long-lasting changes in communities across the world.”