Ted Sarandos (CEO Netflix) explained why the film is arguably the biggest of all time. “Glass Onion: A Knives Out Mystery,”Will not be given a wider theatrical release than some had hoped. They stated that they want Netflix movies to be available on Netflix.
“There’s all kinds of debates all the time, back and forth, but there’s no question internally that we make our movies for our members, and we really want them to watch them on Netflix,” Sarandos said in Tuesday’s earnings interview.
Sarandos was asked Tuesday about his unique theatrical strategy. “Knives Out”It will debut on Netflix in a sneak peek for one week during the Thanksgiving holiday. It will not play on 600 screens, but it will play at Regal and AMC locations, which is the first time a Netflix movie will be played there. That’s in line with some of Netflix’s other tentpole films like “The Gray Man”But below the Dwayne-Johnson film “Red Notice”In terms of screen count.
However, speculation and debate have surrounded “Glass Onion” specifically, given that Rian Johnson’s film was a surprise box office smash back in 2017, the film played gangbusters to the crowd at its Toronto International Film Festival premiere and simply because of the enormous price tag Netflix paid to acquire both it and a third film in the franchise.
Sarandos, however, was clear that this theatrical strategy is not the only way for Netflix to generate hype and word-of-mouth excitement. “Glass Onion”Netflix is available.
“For all those folks who can’t get to a city or where a festival is, this one week release on 600 screens is a way of creating access to the film and building buzz, the same thing we’re doing in those festivals. I would look at this as another way to build anticipation for the film and build buzz and build reputation for the film ahead of its Netflix release,” Sarandos said. “Of course with one week of release in theaters, most people will see them on Netflix. Just like they see all movies. Most people watch most movies at home. And I think this particular release sits somewhere between that week we have to run movies to qualify for awards and the time we run them in a film festival and the time we travel them around, but it’s a way of condensing that into a louder event.”
“Glass Onion: A Knives Out Mystery”The film will premiere on Netflix on December 23rd, after which it will play in cinemas for a week.
