Netflix’s Italian arm is hunting for anti-heroes.
Eleanora, Vice President of Italian Originals at Netflix, spoke during a session here in Rome’s MIA Market. ‘Tinny’Andreatta claimed that Italy was traditionally devoid of characters from the “imperfect hero to the rough hero”She wanted to see more of these tropes in local programs.
She spoke alongside Larry Tanz, chief of Netflix EMEA, and she highlighted the importance ofSalvation is All AroundA drama about a troubled teenager who is forced into a week in a mental institution, only to discover friendship and love among his fellow patients.
It’s loosely based on Daniele Mencarelli’s novel of the same name and directed by Francesco Bruni, and launches on Netflix tomorrow globally. A trailer for the show that has hints at sex was enthused audiences in Italy. One Flew Over the Cuckoo’s Nest.
“It’s a story that looks at the strengths and weaknesses of the young generation, how we’re walking on a subtle line of being safe and the darkest times of our lives,” said Andreatta.
Moreover, “We want high entertaining stories that can also break taboos and challenge people,”Andreatta, who joined Netflix in 2020 after joining Rai, said: “The audience is asking for more and more so to connect with them we have to be connected to the spirit of the time. We’re trying to build our slate: adaptation of big IP, original stories and creating anti-hero narratives. Italy didn’t have those stories before.”
Tanz, who has appeared at several events of the past few months and has flown into Rome from Netflix’s new Poland office, noted Netflix’s EMEA approach would be “local plus variety, which is a global strategy”The streamer.
Andreatta encouraged Italian producers to be optimistic by encouraging them to think big. “We need stories that represent Italians and are made for the Italian audience and then can go to 190 territories,”She spoke. “We want to work with the best authors and directors, and we know we have to be successful in Italy first and be connected to the needs of the local audience.”
Also, the audiences got their first glimpses Salvation is All AroundFeature Robbing Mussolini.
Before Netflix’s session, the streamer unveiled Vatican Girl: The Disappearance of Emanuela Orlandi,a documentary series produced by the multi-award winning British TV production company Raw, premiering globally on Netflix onOctober 20. The show looks at the case of Emanuela Orlandi, a 15 year-old girl living in Vatican City who disappeared under mysterious circumstances in 1983.
Raw executive producer Mark Lewis, and Chiara Messineo, senior producer are sat down today to discuss the making of the show in a separate Cinema Barberini session.
Andreatta claimed it was “a show that’s full of substance and mystery but also is very sensitive, from a production company that has won several prizes and really afforded this difficult subject what it needed.”
Netflix Italy expansion
Netflix opened a 70-person office in Rome earlier this year and unveiled a massive slate of films and TV shows, one of the streamer’s biggest plays in Europe to date, as Deadline reported at the time.
Dramas based on the topic were added to the lineup of new TV shows.Il Gattopardo(The Leopard), a drama from Indiana Pictures and the UK’s Moonage Pictures, with British director Tom Shankland attached; Cattleya-produced thrillerInganno(working title); Lotto Gang(working title), a joint venture between BIM Produzione Feltrinelli Originals. It loosely reflects the largest fraud in Italian history.I Hate ChristmasLux Vide presents a comedy called “The Comedy of the Night”.
It was a good order on the non-scripted front.WannaFremantle Italy’s crime docu-series, “”Alex Schwazer, Running for the TruthFrom Indigo FilmSummer jobfrom Banijay Italia, which is billed as the streamer’s first original reality format, while new films includedRobbing Mussolini, a heist caper from Bibi Film; Cosimo Gomez’sMy Name Is Vendetta, an action flick from Colorado Film; GT Film’sLove & GelatoBrandon Camp directed and wrote the film.Under the Amalfi sunA follow-up toThe Riccione Sunfrom Lucky Red; andJumping from High PlacesBased on a novel by the same name, the film was produced by Lotus Film.