Ladies and gentlemen: Welcome to the 2022 Golden Globe Awards.
There is no red carpet. No stars. No acceptance speeches. No media. No television broadcast. No livestream.
No point?
That’s a pertinent question as the Hollywood Foreign Press prepares to do something all by itself on Sunday evening at the Beverly Hilton Hotel, which in a normal year would have been filled with stars and execs and publicists and press and partygoers, and would have been watched by at least several million viewers on NBC.
This is not a typical year for the HFPA. It lost its 2022 television broadcast, but it’s still a very important year as it tries reform an organization that was weakened by its lack diversity and years of ethical lapses.
And it’s far from a normal year for the rest of Hollywood, too, as the recent surge in the Omicron variant of COVID-19 caused one January event after another to pull the plug: The Palm Springs Film Awards and Film Festival, the AFI luncheon, the BAFTA tea party, the Critics Choice Awards, the Academy’s Governors Awards, the Sundance Film Festival, the Grammys, and on and on. Essentially, every awards-season event until the end of January is now virtual, canceled or on hold – except the Golden Globes, which steadfastly stuck to its presentation of an awards show that nobody can attend even if they want to, and that nobody can watch from home.
I hear the same question from people involved in the awards program this week: “Why the hell are they doing this?”
In a way, the pandemic could have provided the ideal cover for the HFPA, allowing the organization to cancel any kind of ceremony that might spotlight the cold Shoulder it’s currently receiving from Hollywood. But the beleaguered group was determined to return to the Beverly Hilton, where it’s enjoyed being the one-night-only center of Hollywood for years.
I guess you could say that they were determined to return to the Hilton in the worst way, so that’s exactly what they’re doing.
has been very critical of the HFPA in the past, but I’ve argued that the organization should give out Golden Globes this year – not in a glitzy show, but quietly, in a way that demonstrates that it still wants to honor the top achievements in film and television.
(It may seem excessive to ask, but the awards show that voters know how to vote. RecognizeThey are the most outstanding achievements, but it would help if they could also do that. And this year’s nominations were essentially respectable.)
The problem is, putting on a show when everybody around you in canceling their shows feels like ego rather than common sense — or maybe defiance in the face of an industry that chose to play ball with them for years and is now acting offended. The worst part is that no one outside of their organization can watch or attend the event.
According to the press release announcing this version of the show, the ceremony will talk about many of the charitable grants that the HFPA makes and the work they’re now doing with the NAACP. Although the same press release noted that the organization has given $50 million over the last 25-years, it did not mention that NBC had been paying. $60 Million A yearBroadcast rights: Half of the proceeds went to the HFPA, and the rest to Dick Clark Productions (now rebranded MRC Live and Alternative).
Yes, they donate money to charity. But if they’re giving out that money and talking about that good work during a ceremony that nobody but their own members who happen to be in the room can watch, who are they trying to impress? Is this a party for them or part of a push for redemption?
And yes, the press release that they’ll send out on Sunday listing the winners for anybody who hasn’t been following on Twitter will no doubt talk more about their largesse – but the news will be the winners, if anybody is paying attention. (Yeah, will run the winners’ list.)
The question is whether or not the HFPA has done anything to assist its rehabilitation by demanding an in-person performance. Granted, the group’s interim CEO, hedge fund billionaire Todd Boehly, has the financial incentive and the connections to push for an all-is-forgiven reception from the industry; he has an ownership stake in the Beverly Hilton and in MRC, which has a publishing joint venturePenske Media, which operates The Hollywood Reporter and Variety. But Sunday night’s unseen ceremony hardly seems to be a way to move the needle.
I was asked by a headline back on Dec. 13, when Globes announced their nominations. “If an awards show announces nominations but nobody cares, have they really voted?” But now it’s probably more accurate to ask, If an awards show falls in the woods (or in the Beverly Hilton) and nobody is listening, has it really made a sound?
The answer, in this case, might be yes – and the sound could be either a resounding crash or a dull thud.