”Batgirl“ probably could’ve stayed, but the Warner Bros. There is some room for Discovery to reduce its film selection.
Although HBO Max is still behind Netflix and Hulu when it comes to total series demand in the U.S. HBO Max data from Parrot Analytics shows that it has a clear lead over its competitors in its film library. And while HBO Max recently upset creators and fans by unexpectedly axing some of its programming, including a high-profile “Batgirl”movie, but the data indicates that it still has plenty of room to grow its movie library while staying ahead of the competition.
Parrot Analytics data shows that nearly 20% of the demand for movies on streaming video on-demand (SVOD), platforms in the United States was for HBO Max movies in July. This data takes into account consumer engagement, streaming, downloads, social media and other engagement.
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This is a substantial lead over Netflix, which had a 15.4% market share for the month. There’s also a fair amount of market power concentrated among the top three players. The demand for all movies on all SVODs across the U.S. was 46.9% for movies on Netflix, Disney+, and HBO Max.
As there continues to be speculation about combining the Disney+ and Hulu catalogs (already available as a bundle deal), it’s worth pointing out that combining the movie catalogs of Hulu and Disney+ would give the combined platform a market share exactly equal to HBO Max.
This August’s most-watched movie on HBO Max was “The Batman,”This film had 54.76 times average movie demand. This film has been in high demand since its March premiere. It is still one of the most popular movies in America after six months.
The latest release from the top 10 HBO Max movies is “Elvis,” with 32.14 times the average movie demand for the month. It’s also the most in-demand non-DC film on HBO Max. Six of the 10 most in-demand movies are from the DC universe, highlighting this franchise’s importance for the platform. Unfortunately, “Batgirl,” however, it doesn’t appear that Warner Bros. Discovery was aware of its potential as part the DC franchise. “Batgirl” won’t see the light of day.
