Meta confirmed Tuesday that Facebook is closing its Bulletin newsletter. The subscription service model of Bulletin is similar to Substack, and other newsletters.
“Bulletin has allowed us to learn about the relationship between creators and their audiences and how to better support them in building their community on Facebook,”A spokesperson for Meta said that. “While this off-platform product itself is ending, we remain committed to supporting these and other creators’ success and growth on our platform.”
This announcement comes months after media conglomerate Be remindedThey regularly reevaluate products to ensure that consumers have meaningful experiences.
Bulletin was launched June 2021. CreatedAs “a set of publishing and subscription tools to support these creators in the U.S.”To cultivate “direct relationship between small businesses and their customers.”
“Through Bulletin, we want to make Facebook a better place for these creators, and unify our existing tools with something that could more directly support great writing and audio content — from podcasts to Live Audio Rooms — all in one place,”The launch announcement.
Bulletin announced that Dr. Raven Baxter, Tan France and Dorie Greenspan were among the first writers to join the service. For the duration of these partnerships, contributors to the service can keep their subscription revenue and be able access to their subscriber lists.
Bulletin will be ending, but Facebook is committed to community engagement and creator efforts. They are shifting resources to make the platform a discovery engine that allows users to find engaging content.
