Meghan Markle’s Brand Challenges Revealed by Expert
Meghan Markle is putting in the work to ensure that her new brand, American Riviera Orchard, is a massive success. However, a brand strategist has highlighted potential challenges that could hinder its growth, despite Meghan’s association with a Netflix show.
Exploring the Decision: Expensive vs. Accessible
Brand expert Lucie Green suggests that Meghan has the option to leverage her royal connections to position the brand as high-end. Nevertheless, this approach comes with the inevitable backlash of criticism. Currently, Meghan has opted to go by the title “Duchess of Sussex” for the brand, leaving the extent of future royal affiliations uncertain.
Leading up to the brand launch, Meghan sent out branded jams to a select group of friends and influencers, such as Chrissy Teigen, Heather Dorak, Tracy Robbins, and Kris Jenner. Discussing Meghan’s new venture with Fabulous, Lucie emphasized the importance of striking a balance between luxury and accessibility in the brand’s positioning.
Navigating Brand Styling and Sourcing
One potential obstacle that Meghan may face is the brand’s moniker, “American Riviera Orchard.” Lucie points out the challenge of maintaining authenticity in claiming all products are locally sourced from the American Riviera. As the brand expands, communicating the origins of the produce will become crucial in reaching a wider audience.
In conclusion, Meghan’s journey with American Riviera Orchard presents various challenges that will require strategic decision-making and effective storytelling to overcome. Stay tuned for the latest updates on The Royal Family, including Meghan Markle’s brand endeavors.
(Editorial credit: NataliaCatalina.com / Shutterstock.com)