The remaining Twitter staffers after last week’s layoffs will have to show up at the office, new owner Elon Musk said in his first company-wide email.
Less than a week after canning 3,700 staffers — almost half of its workforce — Musk took another hack at the company’s loose work culture, which included a permanent work-from-anywhere arrangement, by recalling everyone to their desks, Bloomberg News first reported. They are expected to start immediately and show up for 40 hours per week.
Musk mentioned remote work when he announced that he would purchase Twitter earlier this year for $44 billion. He has previously Eliminated “days of rest”Twitter staff calendars: A company-wide, monthly day off during the pandemic.
The email late Wednesday warned the platform’s workers to prepare for “difficult times ahead”Musk must approve remote work.
Musk claimed that there was “no way to sugarcoat the message” about the outlook for the economy and how a potential slowdown would hit an advertising-dependent company like Twitter, according to Bloomberg News.
The ad dollars of public companies, including Meta Platforms which compete with them on social media, have already declined. Many are anticipating further declines in their fourth quarter following the midterm elections. A record $9B was predicted to be spent on campaign ads.
The email was sent one day after the launch of Twitter Blue, a subscription service that allows anyone to purchase a blue checkmark for their Twitter account for $7.99 per year. Instantly, subscribers created thousands of fake celebrity accounts that caused a lot confusion online.
Musk told workers in the email that he wants to see subscriptions account for half of Twitter’s revenue.
The last quarter of Twitter as a public company saw a 2 percent increase in advertising revenue to $1.08 billion. However, subscription revenue plummeted 27% to $101 million. Musk said last week that it was the fault of activists who made pressure on advertisers to abandon the platform. “massive drop in revenue.”
“The road ahead is arduous and will require intense work to succeed,”Musk wrote the following in an email Bloomberg reported that Musk added another note to his email. “over the next few days, the absolute top priority is finding and suspending any verified bots/trolls/spam.”
Musk tweeted Thursday morning a poll asking users to vote. “Are you seeing far fewer bots/scams/spam?”The vote was carried “Yes”Leading 52.1% to 47.9% at 10 a.m.
Musk is also available Yoel Roth’s post was retweetedTwitter’s head of Trust and Safety, claiming success in fighting terrorism “hateful conduct.”
“We’ve not only mitigated the recent surge in harmful behavior, but have reduced impressions on this content in Search by ~95% relative to even prior baseline levels,”Roth said. “We’re continuing our work to make Twitter safer every day.”The post received a variety of comments, including accusations that the company was justifiable. “hiding what you dislike”Questions about how the company was able reduce the content so quickly. “what were you doing before?”
