DOLLAR General announced a major policy change that could increase your quality of living.
Retail chain will use QR codes in the vicinity of over-the-counter medicines. These codes will give information about each product. CustomersFind the best pain relief solution for you.
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More specifically, Vestcom’s data-integrated shelfAdz tags with QR code deep-link TechnologyFor customers to scan, they are placed on Dollar General shelves in the medicine aisle. According to a press release.
The code will redirect shoppers to KnowYourOTCs.org. There, they will be asked a series question about their health risk factors.
After the survey is completed, a summary report will be prepared, which will include information for customers. “help them choose”The best pain relief products
The quiz can be taken in English or Spanish.
Haleon, the maker of Advil, Johnson & Johnson Consumer Inc., the maker of Tylenol, and Perrigo, the maker of acetaminophen and ibuprofen, are among the manufacturers providing information about their products for the program.
The pilot program will not be available until December 31, which is a disappointment for customers who may love the idea.
It is available in 19,000 Dollar GeneralStores in 47 States
This partnership was formed between Dollar General, Consumer Healthcare Products Association (CHPA) and a trade group that educates the public about medical products.
“As people grow more proactive about their health and well-being, manufacturers and retailers have a critical window of opportunity to address consumers’ needs by bridging health literacy gaps in a way that enables safe use and better self-care,”Anita Brikman was the Executive Director for the CHPA Educational Foundation.
Brikman explained that the program was targeted at “those living in underserved or rural communities without nearby access to care.”
These communities are referred to by the foundation as “health deserts”They lack information about their healthcare.
“The Foundation believes retailers like Dollar General have a tremendous opportunity to provide shoppers with information to help them make informed decisions regarding their health, and this pilot provides a solution to drive shopper awareness when choosing OTC pain relievers,”Brikman.
Further research in 2021 revealed that QR codes and bilingual information were key elements of the program. “colorful graphics and iconography,”This is the most popular category in consumers’ preference for health education products.
According to Supermarket NewsThis announcement comes after Dollar General announced that it had established a Healthcare Advisory Panel.
The panel is intended to bring together healthcare professionals to advise the chain about how to grow its healthcare products.
The chain has been working to expand its product offerings since then.
According to the outlet: “Cough and cold, nutritional, medical and health aids and feminine hygiene items.