After their partnership with Black Rifle Coffee, a gun-themed coffee company, the Dallas Cowboys are under fire.
The partnership was announced Tuesday TwitterThe team advertised that they would give away two tickets for a Cowboys game at home and a year subscription of Black Rifle Coffee. “celebrate America’s birthday all week long.”
The announcement, which came a day after the Highland Park shooting that killed six people wounded 26, was met with criticism given Black Rifle’s branding, which includes coffee and drinks with names such as “AK-47 Espresso Blend,” “Silencer Smooth Roast” and “Murdered Out Coffee Roast.”
“Eighteen hours after the July 4 shooting in Illinois, the Dallas Cowboys announced a partnership with a company called Black Rifle Coffee, which sells a brand called AK Espresso,” TweetOne user.
Another user Called the Cowboys’ partnership “tone deaf”Others, however, felt the deal was not good.
Black Rifle Coffee, veteran-owned and operated “serves coffee and culture to people who love America,”As per their mission statement Website. The veteran-owned company was also committed to hiring 10,000 veterans. “provide opportunities to the military community that helped build us.”
After the shooting at Robb Elementary in Uvalde Texas, the Cowboys became part of a joint effortNFL will donate $400,000 for families affected by the shooting.
The Dallas Cowboys did not immediately respond to ’s request for comment.