The state of Wisconsin has never been a place known for producing talent in the hip hop industry. The streets of Madison, the capitol, are more often filled with indie music, rarely hosting hip hop shows. The city has had a past of having issues related to hip hop concerts, having multiple alleged (potentially false) reports of violence associated with hosting hip hop related events.
Among the turmoil and lack of hip hop related culture in the city, there has arisen a new generation of talent looking to rewrite the script. Insert Christian Anderson, better known as Trust’N, and The Lost Boys.
The 23-year-old hip hop artist, entrepreneur, and record executive came onto the hip hop scene back in 2019 with his viral release of ‘Lapse’. The project was recorded completely in a closet of an upstairs, DIY studio. The 5 song collaborative effort with fellow Madison based producer and artist BKWDS gave the artists their first taste of fame. The song peaked in the top 10 of Apple Music’s hip hop charts, garnering over 5 million total streams to date. The music moved through their local area, gaining exposure for the young talents along the way. Trust’N has since had multiple viral moments including his 2020 release of “Lucy” which took off on TikTok, once again exposing the artist’s sound to the masses.
Fast forward almost 4 years and things look very different for the Lost Boys. Trust’N, a college dropout, is at the head of a powerful brand spanning multiple industries called Lost Boy Holdings LLC alongside his business partner Bryce Vander Sanden. The highlights of the company include a Digital Marketing firm (Lost Boy Entertainment), E-commerce branch (Lost Boy Logistics), and a clothing brand (Lost Boy Clothing). The digital marketing firm Lost Boy Entertainment is marked as an “industry leading” firm according to RollingStone. The firm boats an impressive list of clientele including industry staple brands and acts. Most recently, Trust’N decided to take his efforts in the music industry even further, announcing the launch of a record label called, not surprisingly, Lost Boy Records.
Lost Boy Records will act as the bridge connecting the Lost Boy brand to the music industry. Fueled by Trust’N’s connections, and in-house resources, the company is set to make its mark in hip hop. The record label announced its roster of artists which includes Trust’N’s long time collaborator BKWDS among others. Among its many services, the company will offer music distribution, artist development, and music marketing.
Trust’N and BKWDS both have been actively previewing their next collaborative project together, teasing snippets across their social media to build excitement. A recent post from Trust’N confirmed that a new project will be released by the end of the year with “the target” date being sometime this summer.
For more information on Lost Boy Records, visit their site here: