Authenticity is ”part of the DNA“ of the new offering, says Scripps head of news Kate O’Brian
Newsy officially launched Monday, becoming the only free, 24/7 news channel on broadcast airwaves in the country, available in 90% of homes on a variety of broadcast stations.
Newsy went on a hiring spree, poaching talent from the likes of CNN and NY1 to staff its 14 bureaus around the country, doubling the size of the organization, which was already established on OTT platforms.
Become a member to read more.
The primetime lineup includes shows featuring CNN veteran Natalie Allen as well as the Washington-based Chance Seales and Christian Bryant.
Kate O’Brian, a longtime ABC News producer who serves head of the news group for Scripps Network, told ahead of the launch that “authenticity” is “part of the DNA” of the network: “Culturally, journalistically, professionally — we’re an authentic group.”
An integral part of that authenticity are the 14 bureaus, O’Brian said. Those are based in Atlanta; Chicago; Dallas; Denver; Los Angeles; Missoula, Montana; Nashville, Tennessee; New York, Phoenix, Seattle, Tampa, Florida; Tulsa, Oklahoma; and Washington, D.C.
The goal, she said, is to have journalists who understand the region in which they’re reporting stories, who are given the chance to really dig in on the stories and produce longer packages than you typically see in local news or even cable news.
“We are providing our audience a way to understand the world because our each of our packages will take as long as we need to explain the complex world to the audience, but also in an engaging way,” O’Brian said. “And when I talk about news, I’m not just talking about the heavy stuff, the politics, the wars, the difficult weather situations — I’m talking about interesting stories all over the place. It’s one of the reasons why we are in so many places.”
Newsy’s Midwestern reporters, she said, will accurately represent stories from the region because they’re from the region. The same goes for the Southwest, the Rust Belt and any other area outside of New York, Washington or Los Angeles, where so many news organizations are headquartered. (Newsy’s operations are based out of Atlanta.)
The service was bought by Scripps in 2014.Newsy began its streaming services in 2008, staffed mostly from the University of Missouri journalism school, before Scripps bought the outfit in 2014. As of Monday, it’s operating on all of Scripps’ broadcast stations throughout the country, as well as those of partner broadcasters.
“Newsy is positioned to accurately inform the public at scale with unmatched accessibility,” said Eric Ludgood, head of Newsy, in a Monday statement. “We will give the American people facts and in-depth information so they can better understand the events that shape their lives. We’re not going to tell them what to think. They can make up their own minds.”
Check out the schedule here.
