Warner Bros. Discovery will not say how many HBO Max and HBO Max customers it has.
The media conglomerate reported that HBO Max, HBO, and Discovery+ combined had reached 92.1 million subscribers in the second quarter. This is an increase of about 1.6million from the 90.4 million recorded the previous quarter. That’s up 22% 75.8 million on a pro-forma basis versus a year earlier.
However, WBD’s streaming businesses lost subscribers domestically in Q2, dropping 300,000 — falling from 53.3 million in the first quarter to 53.0 million as of June 30.
For Q1, AT&T — the prior owner of WarnerMedia and HBO Max — had reported 76.8 million total HBO and HBO Max subscribers worldwide, including 48.6 million domestically. Discovery, on the other hand, reported 24 million direct subscribers in Q1.
In announcing Q2 results, WBD said it re-extended its agreement with AT&T to continue to offer its internet and mobility customers access to HBO Max. It’s the first time Warner Bros. After Discovery’s acquisition of the media unit, April 8, Discovery reports quarterly results.
In quieter times, HBO Max quietly reduced content from the service in recent week, including six Warner Bros. movies streaming only on the platform. This was in apparent efforts to cut costs.
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Warner Bros. Discovery has announced intentions to combine the two flagship streaming platforms — HBO Max from the legacy WarnerMedia (spun off from AT&T) and Discovery’s Discovery+. In March, Warner Bros. was closing its deal. Discovery’s Chief Financial Officer Gunnar Wiedenfels sketched a strategy in February to combine the streamers. He said that the company would initially sell the pair together before fully integrating them.
HBO Max is currently available at $14.99/month, with no ads. $9.99/month with advertisements in the U.S. Discovery+ costs $6.99/month and $4.99/month respectively.
WBD took a step Thursday toward unifying HBO Max and Discovery+ on the content side, announcing that Chip and Joanna Gaines’ Magnolia Network programming will be coming to HBO Max this September (while remaining on Discovery+).
HBO Max also includes HBO originals such as “Euphoria”And “Succession,”Library content includes “Friends”And “The Big Bang Theory,”Shows for kids include “Sesame Street,”Movies, specials, Max originals. “Hacks”And “The Peacemaker.”
Discovery+ is, however, “the definitive non-fiction, real-life subscription streaming service,”WBD. It comprises shows from Discovery’s portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet and Magnolia Network, as well as original titles and exclusive content. The company announced Thursday that CNN shows will be added to Discovery+ in an updated CNN originals hub on Aug. 19. This follows Warner Bros. About a month after its launch, Discovery shut down the standalone CNN+ service.