Cutting the Cable: Freely Set to Revolutionize TV Viewing
BRITS will soon be able to enjoy free live TV streaming right from their internet connection, eliminating the need for an aerial. No more signal issues or constant aerial adjustments necessary.
Introduction
Freely, the latest creation from Everyone TV, the parent company of Freeview and Freesat, is backed by major UK broadcasters – BBC, ITV, Channel 4, Channel 5. Central Recorder recently got an exclusive hands-on experience with this innovative service, aiming to shake up the TV industry.
The Competition and the Game-Changer
While Sky and Virgin Media have already entered the streaming space with Sky Glass and Sky Stream, it’s now Freely’s turn to make its mark. However, there is a significant hurdle that needs swift resolution for its success.
Freely’s Impressive Features
Freely boasts a user-friendly interface that neatly organizes everything for effortless navigation. It includes a handy mini TV guide at the bottom displaying channel logos and present program images. Users can pause live TV for up to 15 minutes, providing ample time for a quick break.
Seamless Channel Switching and Restart Options
The platform offers a smooth channel switching experience, although the delay compared to traditional broadcasting remains unclear. Additionally, a restart function is available for select channels like BBC and ITV. Viewers can easily access previous episodes through the relevant service provider’s app.
Meeting the Channel Needs
At its initial launch, Freely will offer channels from the BBC, ITV, Channel 4, and Channel 5 over Wi-Fi, with UKTV channels expected to join soon. Although not a complete replacement for Freeview yet, the service will be integrated into TVs, allowing the simultaneous use of Wi-Fi and aerial connections.
Potential for Growth
While Freely currently lacks the extensive channel lineup of Freeview, its future integration may bring in more HD channels. The service shows promise but needs a broader channel selection to reach its full potential, aligning with viewers’ on-demand preferences.
Embracing New Technology
Freely will be integrated into upcoming smart TVs from brands like Hisense, Toshiba, Bush, and JVC. There are no immediate plans for a set-top box or mobile app, making a new TV purchase the primary means to access the service.
Early Verdict by Central Recorder’s Senior Technology Reporter
According to Jamie Harris, the current channel lineup may seem limited, but the technology and potential for feature additions indicate a promising future. Freely has the groundwork to become a game-changer in the TV streaming realm with additional channel offerings.