New Primark Dress Takes Instagram By Storm
If you haven’t been living under a rock, then you’ll know Primark has really stepped up its summer collections this year. There’s more celeb collabs (we’re looking at you, Rita Ora), co-ords designed for mixing-and-matching, and even dupes of viral Zara pieces.
Fashion Frenzy: Primark’s New Cotton Dress
What’s more, the fast fashion brand is placing an emphasis on its clothes to be worn over and over as part of its commitment to sustainability. To enable this, bosses vowed to strengthen the durability of all Primark clothes by 2025. Similarly, they pledged to make every item recyclable by 2027. So, it makes sense why fashion fans are racing to nab a brand new cotton dress from Primark.
The Paula Echevarría Tiered Prairie Midi Dress
The Paula Echevarría Tiered Prairie Midi Dress costs just £25 and was designed to “make you feel like a fairy”, designers said. The frock is part of the retailer’s latest collection with Spanish actress and model Paula Echevarría. The shell of the dress is made from 100% cotton, while the lining is made from 95% cotton and 5% lyocell. You can pick it up in black or light pink – but it’s the darker hue that’s had fashionistas gushing on Instagram this week.
In-Demand Black Dress
“I need that black dress in my life,” Tracey Stewart said. “Oh my god, that black dress is gorg,” Elis Horne added. “It’s THE dress of the summer,” Sarah Tuber quipped. If you don’t want to risk it being out-of-stock by the time you can next get to Primark, it’s also available for click and collect.
Romantic Style Perfect for Every Occasion
“Treat your summertime wardrobe to our tiered prairie midi dress,” bosses at the retail giant said. “It’s a romantic style you can wear occasion after occasion. Fashioned with delicate tiers of lightweight fabric, this dress exudes a romantic prairie-inspired vibe, perfect for both sunny picnics and special occasions alike. The ruffled cap sleeves and squared neckline add a touch of allure too, gracefully framing the shoulders while flattering your neckline.
Primark’s History
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. A Primark store officially opened as Primark in 1974 in Derby. The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.