The Surprising Truth Behind How Hobnobs Got Their Name
Biscuit lovers have been left stunned after discovering the little-known reason behind how Hobnobs got their name. The iconic brand has been a staple in UK cupboards since 1985. But have you ever wondered where the name actually comes from?
The Birth of the Knobbly Biscuit
Pam Langworthy played a pivotal role in the development and marketing of the beloved oaty treat. She led a team that was determined to create a new biscuit that would excite consumers while remaining cost-effective for McVitie’s to produce.
The Inspiration Behind the Name
After adding oats to a new recipe for a unique texture, focus groups couldn’t get enough of the new biscuits. Describing them as “knobbly” due to their rough finish, the name “Hobnob” was born. Langworthy chose a name that was easy to pronounce and memorable.
Defending the Name
Despite initial skepticism from colleagues, Andrew Easdale stood by the name Hobnobs. Refusing to opt for a more descriptive title like “oaty crunchies,” Easdale believed in the power of having a strong brand.
The Legacy Continues
The overwhelming demand for the original Hobnobs paved the way for the introduction of the chocolate variety in 1987. Since their inception, Hobnobs have become a household favorite among biscuit enthusiasts.
The Aussie Gold Craze
In recent times, shoppers have been buzzing about the arrival of “Aussie Gold” biscuits in UK supermarkets. Originally created by Australian manufacturer Arnott’s in 1964, these chocolate delights have taken the UK by storm.
A Chocolate Extravaganza
From Cadbury selection boxes filled with exclusive treats to new M&M flavors hitting the shelves, chocolate lovers have plenty of reasons to celebrate. Whether it’s nostalgic favorites or exciting new releases, the love for chocolate knows no bounds.
As the biscuit industry continues to innovate and captivate consumers, the story behind how Hobnobs got their name remains a fascinating tale of creativity and branding triumph.