Heineken is offering £10 Uber vouchers this Halloween to remind drinkers to not drink and ride e-scooters or e-bikes.
Research revealed a staggering 72 per cent of riders have done so under the influence of alcohol – and with Halloween being one of Brits’ big nights out (behind New Year’s Eve) UK bars and pubs are expected to be at full capacity.
Worryingly the study shows that nearly half (44%) of ebike and e-scooter users think the laws regarding drinking and riding should be changed. “more relaxed”They are more important for motorists than they are to pedestrians.
F1 stars Daniel Ricciardo and Sergio Pérez have backed the ‘Riding Is Still Driving’This campaign aims to educate confused riders about the legalities surrounding emerging modes of transport and alternative options.
The Uber vouchers can be secured across Heineken’s social channels this Halloween weekend.
Alternativ, Uber users can also redeem vouchers in-app during the weekend.
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Stephanie Dexter, Heineken Marketing Manager said: “We’ve seen a huge surge in popularity of e-scooters and electric bikes over the past few years. Whilst there are many positives to this, there’s an education piece that needs to happen too.
“Most people wouldn’t dream of drinking and then driving a car nowadays and we hope that this campaign encourages people not to consume alcohol before using e-scooters or e-bikes – opting instead to find an alternative form of transport to get safely home or by drinking an alcohol-free beer, such as Heineken 0.0.
“We hope our partnership with Uber will encourage Halloween revellers who’ve had a drink to avoid e-scooters and electric bikes and choose a discounted Uber ride home instead.”
To find out more about Heineken’s ‘Riding Is Still Driving’Campaign, click Here.
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