Parrot Analytics says that while Disney+ dominates the film industry for demand, Netflix, HBO Max, and Amazon Prime Video also make the cut.
It’s not surprising that Disney dominates the animated film landscape. The top three animated movies in the second quarter of 2022 were “Turning Red,” “Encanto,” and “Luca,” according to Parrot Analytics‘ newly launched Movie Demand data, which takes into account consumer research, streaming, downloadsAnd social media, among other engagement.
The dominance “Turning Red”It is clear that both Pixar Animation and Disney Animation titles are in high demand and adored. “Turning Red” — the coming-of-age movie that follows 13-year-old Mei Lee who turns into a giant red panda when she’s excited — saw a staggering 81 times the average demand of all other films in the United States, putting it in the exceptional category, which only 0.2% of films reach.
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There is a demand “Turning Red,” Jan. 1-July 5, 2022, U.S. (Parrot Analytics)
“Encanto” and “Luca,” both of which debuted on Disney+ months ago, still saw an outstanding 30.9 timesAnd 24.2 times the average demand of other films in the U.S., respectively.
Children’s content, including family animated fare, has a stickiness that other films don’t have. The continued demand for these three films reiterates that if children’s content is done well, the engagement with those titles will last longer than other films, creating an extended run on overall demand and a potential stronger return on initial investment. For a company like Disney, if someone’s favorite movie is “Encanto” or “Luca,”The subscriber will be able to enjoy the films as long as they are on the platform.
The same goes for classic titles like 1993’s “The Nightmare Before Christmas” and 1988’s “Who Framed Roger Rabbit,” an animated/live-action hybrid film — both also streaming on Disney+. These titles are still in high demand by consumers, who will pay to access them on platforms. This is the intrinsic worth of a title to a website when it comes to key metrics such as growth, retention and referrals to other titles.
Disney isn’t the only player in the game, though. The fourth most-watched animated movie is available on streaming platforms. “The Mitchells vs. the Machines,”which Sony sold during the pandemic to Netflix. The Oscar-nominated film quickly found an audience on Netflix, and it’s still showing strong demand today. Family entertainment was a strong investment from Netflix over the last couple of years, with the streamer wanting to release six animated features a year — more than Disney Animation and Pixar. Netflix may refocus its strategies to address the macroeconomic headwinds and a drop in market capital.
However, animated titles remain a core feature of streaming services. They can help bring in customers and, once subscribed, offer the type of sticky content that’s necessary for continued subscriber retention.
