Lux Vide, an Italian production company, is also behind “Medici”And “Leonardo,”With this, it will make its debut in unscripted television. “Italian Food Tour.”
TikTok’s “Condiment Claire” Dinhut and chef Max Mariola will co-host the 12-episode show, exploring culinary – and cultural – characteristics of various Italian regions.
International buyers were introduced to this product during MIA Market. “Italian Food Tour”The spring shoot will be underway. Antonio Azzalini has been selected to be the showrunner.
“At Lux Vide, we like to promote our country. Also because Italians are so bad at marketing,” CEO Luca Bernabei tells Variety at the show’s unveiling in Rome. Fremantle purchased the company in March.
“Our productions take place in different spots in Italy because we try to take advantage of its beauty. Now, we will go everywhere from Palermo to Naples and Florence, experiencing all these cities and the food they have to offer.”
He said that it was essential to find the right people to lead the way. He eventually chose the unlikely pairing of Mariola and Dinhut.
“Not all chefs are nice. Some approach cooking like a surgical procedure, but Max is from Rome. He is fun and he likes to talk about food. He actually talks way too much, which is very Italian,”He giggles.
“Max loves to cook, Claire loves to eat. It’s perfect.”
Mariola is the main face of Sky’s Gambero Rosso Channel. Dinhut, an L.A.-born Harvard Graduate is well-known as “Condiment Claire”Use social media.
“I met this girl at a very boring dinner. She told me that most American shows about Italian food are really badly made. ‘They don’t even know you have seasonal cuisine!’ I thought: ‘This is an interesting person,’ ” says Bernabei.
“I don’t like this [stereotypical] image of Italy, pizza, mafia, mandolino. I don’t want things to be glossy, I want them to feel real.”
Dinhut was attracted to the show’s “simplicity and authenticity,”Accepting local differences and highlighting them is a way to be a part of the community.
“We get to see what comes from one territory and what you do with these ingredients. Most food shows tend to highlight the best restaurants, completely ignoring what people are really eating at home. I love when food tells a story and Italy has so many stories,”She said.
“By going to all these different regions, I started to understand how certain combinations come to life. Why pesto in Liguria is made from basil and the one in Sicily from pistachio.”
Assisting with escapism “Italian Food Tour” – based on Bernabei’s idea – will also venture beyond five-star hotels, promise its makers. To encourage potential viewers to embark on their own tour.
“You will be able to experience what we have experienced just by going to a local Italian market and picking up some anchovies, bread and tomatoes,”Dinhut is also added.
“In Sicily, we went on a boat, caught a fish and Max cut it open. We ate it raw with a little bit of olive oil and salt. It was one of the best bites I have ever had.”
Anthony Bourdain, who died in 2008, inspired her to start her own business. “dive headfirst”While filming.
“He had his demons, obviously, but he was always captivated by the people he was talking to. He wasn’t scared to try anything. When we were filming, every day I would think to myself: ‘What would he say?’ I don’t have any formal chef or on-camera training, but I learnt just by watching him,”She states.
“To me, food isn’t just food. It’s about understanding a culture. Some learn about it through fashion or literature, I taste it through cuisine.”