This Morning was attacked by viewers, and received 231 Ofcom complaints following a segment about milk-derived dairy products.
After Alice Beer’s whirlwind tasting with Holly Willoughby, Phillip Schofield and others, the broadcasting watchdog was overwhelmed.
Viewers were particularly unhappy about Alice’s claim that plant-based milks shouldn’t be used as alternative to cow’s milk for children and teenagers due to a lack of calcium.
Holly grimaced when Holly saw the range of milks, which included soya (almond), oat, pea, and potato.
According to Nutrition.orgFlaxseed, almond, and pea milk all contain more calcium than cow’s milk.
Alice, a consumer reporter, made a joke about Holly’s age during the segment.
Alice, at 41, gave Holly and Phil shots of milk. She said: “Phil you’re probably the same generation as me that had the little bottles of milk at school.”
Holly told Alice that she also had milk bottles at school.
Alice replied: “Did you have the little bottles? Oh, well you’re older than I thought.”
Holly laughed and said that Phil seemed surprised by the comment. “Oh no,”Alice then replied: “Love you.”
It’s not the first time Alice has addressed one of the presenter’s ages on the show, with Phillip seeming unimpressed when she mentioned his landmark birthday earlier in the year.
Speaking about loyalty cards, Alice explained: “If you’re over 60 – that’s you tomorrow isn’t it, Phil – you can get…”
After noticing his expression, she trailed off and added: “Oh. Oh dear, I should never have done that should I?”
Phillip responded coldly “What a strange way to resign.”