‘The Walking Dead’ Finale Resurrects Dead Characters For Ads Produced By Ryan Reynolds‘ Maximum Effort And AMC Networks‘ Content Room, With Help From Kimmelot

Taking advantage of the expected mass tune-in for tonight’s finale of The Walking Dead, a handful of ads featuring characters who died during the show’s 11-season run has given fans reason to not look away during commercial breaks.

The initiative resurrecting four characters for ads for Autodesk, Deloitte, DoorDash, MNTN and Ring (watch a compilation ABOVE) was co-ordinated by Ryan Reynolds’ Maximum Effort and AMC Networks’ Content Room. Kimmelot’s Dan Sanborn also had a hand in putting together the brand-straddling narratives. Milton Mamet, played by Dallas Roberts, Andrea Harrison (Laurie Holden), Rodney [Joe Ando­Hirsh], and Gareth West (Andrew West] were just a few of the characters that returned to life.

In 2020, The Content Room was created. It has produced many branded properties that are tied to AMC shows. Cooper’s BarA short-form digital series called starring, co-created and starring Better Call Saul‘s Rhea Seehorn. Another of its ventures was Bottomless Brunch at Colman’sColman Domingo, ofFear the Walking Dead.

“Ads should be fun,” Reynolds said. “The Walking Dead has generated more cultural conversation over the last decade than any other property and we wanted to honor that by bringing a few characters back from the dead in some fun contextual ads.”He added that commercials are also available. “can be a part of the cultural conversation as they once so frequently were. They just need a little more love, attention and mischief.”

Kim Granito, EVP Content Room and integrated Marketing for AMC Networks said that the effort to tap into the legends of The Walking Dead was important. “is one of the many ways we can contextually bring a brand to life.”

According to the partners, the special production was shot in just two days at two locations. Maximum Effort handled the production in consultation and Content Room.

Kimmelot, which was established in 2018, is Jimmy Kimmel’s vehicle for developing and producing television, digital programming, films, mobile applications and products. This company was founded in collaboration with Brent Montgomery (CEO of Wheelhouse Entertainment). Kimmelot’s president is Scott Lonker.