Brad Schwartz was officially appointed President, CW Entertainment.
This comes less than a day after Deadline revealed that he was the main candidate for the top programming role following Nexstar’s acquisition of the network.
Schwartz, a former chief of Pop TV, will now be responsible for programming strategy and creative brand development as well as day-to-day operations at The CW Network.
He will report to Dennis Miller (President, The CW Network).
As Deadline said yesterday, Schwartz, the man behind Pop TV’s Emmy-winning Schitt’s CreekIt makes sense for him to lead the new CW look, which will be focusing more on unscripted shows, and fewer, less expensive scripted series.
Miller stated that Miller was hired because he knew the industry. “how to develop and acquire hits with limited resources, nurture talent, and broaden the appeal of diverse media assets”.
He also recently consulted at The CW on long-term strategy and programming after his departure from Amazon’s Audible in 2020.
Prior to Pop TV, he was SVP, Programming and Operations at Fuse, where he oversaw a re-brand, delivered the highest ratings in the network’s history and discovered Emmy-nominated Billy On The Street with Billy Eichner, Prentice Penny’s The HustleReality series Big Freedia: Queen Of Bounce, and developed Hip Hop EvolutionNetflix
He also worked for MTV Canada and MuchMusic and produced produced Martin Gero’s first TV show The L.A. Complex, which was licensed by The CW. At the beginning of his career, he worked for Lorne Michs. Saturday Night Live
The hire comes as The CW moves into its next chapter after the sale of Nexstar and the departure of Mark Pedowitz, Chairman and CEO.
Schwartz will be responsible for determining its scripted slates for the 2023/24 seasons. Deadline also revealed yesterday that there will be no back orders for The CW’s new fall series Walker: IndependenceCBS Studios, and The WinchestersWarner Bros. TV has a spokesman for the following:
You will also be asked questions All American, All American: Homecoming, Superman & LoisAnd WalkerFollowing the news that The Flash, Riverdale and Nancy DrewDC’s Stargirlare coming to an end.
It will be more important to acquire and co-finance shows, especially from Canada. There will also be a push to boost unscripted, building upon its slate. Penn & Teller: Fool Us, World’s Funniest Animals, Whose Line Is It Anyway? Would you believe me if I told you a lie?
“I have had the pleasure of working closely with Brad and I have seen his entrepreneurial approach to reinvigorating brands,”Miller added.
“I have respected and admired The CW for a long, long time and, quite frankly, I have always dreamed of working there,” said Schwartz. “I am thrilled to get back together with Dennis and build upon its great foundation. It is an exciting challenge, backed by a fantastic team at Nexstar, and we’re going to have a ton of fun.”