According to a survey, the average person will spend 882 sleepless nights on the sofa in winter.
The cold and dark sees Brits curl up for six hours a day between now and March 26 — when the clocks go forward.
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They will also spend 735 hours on TV and 441 on social media scrolling.
For Sports Direct, a poll of 2,000 adults found that 48% of respondents struggle to keep their winter exercise program on track.
It launched the campaign Beat The Quit, which encourages people to conquer the elements and get outside to exercise.
A spokesperson from The Outrunners, working with Sports Direct, said: “Movement has a profound positive impact on our mental health and wellbeing.
“It’s no secret that it can be less enticing to head out for a run when it is cold and dark outside, which is why we’re here to motivate people and make it easier to keep on going.
‘We’re here to Beat The Quit together.”