There might be a box office surprise this weekend in Paramount’s horror movieSmile.
Yes, we’re serious.
Paramount Players developed the Parker Finn directed and penned pic. The studio took a wait and see approach to where the pic would land on Paramount+ or theatres. Paramount had a test screening. Smile It was met with great success, with fans screaming at the screen. This film, which was budgeted for teens, is about a high-teensThis weekend’s start, but rivals think $20M+ is possible at 3,600 locations. R-rated films are popular with 17-34-year-olds, as well as Latino and Black moviegoers. Previews begin Thursday at 7PM.
Paramount first announced the release date in late May after September had been freed up. They’ve concentrated a bulk of their spending on digital, as well as spots during sports games. Three months ago, the first trailer was released. It has been viewed over 125M times worldwide and also has trailered on movies like “The Hunger Games”. Bullet Train, Black Phone,AndBeastThis summer. Fantastic Fest was recently held in Austin, Texas. Critics have given it an 84% fresh rating, and for a pop film to earn such grades — that’s a very good sign for box office prospects. The last notable horror movie to open big was Universal/Blumhouse’s Black Phone The film grossed $23.6M and was valued at a staggering 3.8x multiple of $90M. Good horror has shown its value for the big screen. Again, SmileIt could be surprising.
Logline: After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter starts experiencing frightening occurrences that she can’t explain. Rose must confront her troubling past to be able to overcome her terrifying new reality.
Here’s the pic’s second trailer below:
SmileIt is up againstBros,The Nic Stoller-directed Billy Eichner starred in and co-scripted a romantic comedy from Universal. Eichner has published Bros It was widely distributed and is the first LGBTQ studio comedy. We can’t forget about the feature adaptation of Harvey Feinstein’s Torch Song TrilogyThe playwright also appeared in the film (and makes a cameo appearance in it).Bros); that gay dramedy being distributed by New Line back in 1988, but was a limited release. Looking back,The Boys in the Bandwas one of the first major motion pictures to revolve around gay characters back in 1970, that William Friedkin directed movie adapted from Matt Crowley’s 1968 Off Broadway play. National General Pictures was its distributor. 1978 UA French-language ReleaseLa Cage Aux FollesIt was a success at the box office, grossing more than $20M. MGM would remake this movie intoThe BirdcageIn 1996, Robin Williams, Nathan Lane, and Gene Hackman made the movie. It was a huge hit with $124M domestic and $185.2M WW.
Sales of ticketsBros will come from the big cities, we’re told, at 3,300 theaters. The studio expects a. single digit openingAt this point,BrosAfter its TIFF world premiere, it received rave reviews from critics on Rotten Tomatoes. JuddApatow producedBros.Showtimes start at 5PM. Previews will begin on Thursday at 5PM.
Last weekend’s No. 1 movie, Olivia Wilde’sDon’t Worry Darling,In its first five days at Box Office, it is slightly aheadWomen are the King did. The Florence Pugh/Harry Styles-Chris Pine movie has grossed $23M sofar, +20% compared to a Monday of $1.66M. Women are the KingIts first five days brought in $22.6M.Don’t Worry DarlingWeekend 2 is expected to see an average 55%- 60% decrease with approximately $7.7M.