After Jenny Wall’s departure, Sabrina Caluori is promoted to Executive Vice president and Head of Marketing Strategy and Marketing for Nickelodeon.
The new post will see Caluori — who joined the channel in August 2021 as SVP of brand and content strategy — lead on- and off-air consumer marketing and global brand and content launches across liner, digital and social platforms. She will be continuing to develop consumer-based campaigns, which aim to connect Nickelodeon franchises and families with children, and support content for Paramount+ and linear.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Brian Robbins —president and CEO of Paramount Pictures and Nickelodeon and chief content officer of Kids & Family for Paramount+, and to whom Caluori will report — said in a statement. “Her generous spirit and empathetic leadership is also key to guiding our stellar Marketing team during this time of continued industry transformation.”
Robbins went on. “Jenny played an important role during these last three years of Nick’s creative renaissance, and we are grateful to her for all the strategy and creative vision she brought to our organization.”
Caluori will also be adding Vincent Arrico, SVP, Executive Creative Director at Nickelodeon, and Sara Francis as VP Marketing Operations to her existing direct reporting.
Caluori was responsible for global brand strategy, original programming launches and media planning. She also managed marketing analytics and marketing analytics. Before joining Nickelodeon she worked 12 years for HBO where she was responsible for marketing such series. “Game of Thrones,” “Insecure,” “Euphoria” “Big Little Lies.”Caluori was previously the head of the account team at Interactive Agency Deep Focus. There she managed digital media, creative, and publicity for clients such as HBO, Miramax and Google.
DeadlineThe news was first reported.
