Rihanna’s fans have been begging for new music but they’ll have to keep waiting because the singer is focusing on her business. The star launched her widely popular Savage X Fenty lingerie line in 2018 and her annual fashion show is just 3 days away on September 24th. This star-studded event will debut on Amazon Prime Video. It includes live music, extraordinary production value, and revolutionary representation. The Savage X Fenty Vol. Today’s trailer for The Savage X Fenty Vol. 3 was released. It includes a glimpse of some of the performers and celebrities you can expect. It‘s possible Rihanna wanted to shout out Hispanic heritage month because the show includes Puerto Rican superstars- Daddy Yankee, Ricky Martin and the Afro-Latina rising rapper BIA.
Other artists hitting the stage include Nas, Jazmine Sullivan, Normani, and Jade Novah. Along with the performances, there are plenty of celebrities scheduled to appear like, Adriana Lima, Erykah Badu, Sabrina Carpenter, Troye Sivan, Gigi Hadid, Lola Leon, and Vanessa Hudgens. Amazon has not announced the exact start time, but Rolling Stone notes it’s likely to be available at of midnight PST on Friday.
Rihana has always talked about the importance of inclusivity when it comes to her empire. Her ads feature women of color and all body types in her ads. She told Elle, in 2019, “You belong in these pieces. You, me, trans women, women of all sizes, paraplegic women, all women are important women! All women belong here, on the biggest platform that I can give them.”
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It’s clear that her vision and business model was needed and appreciated in the world as the company is now at 1 billion dollars. Rihanna, who is the richest female singer thanks to her Fenty fortune, is officially the highest-paid artist. Forbes reported in August of this year that the 33-year-old is now worth an estimated $1.7 billion. She is now second only to Oprah Winfrey as the richest female entertainer, per Metro.