Pringles Unveils New Puffed Snack in 15 Years – Pringles Mingles
But some consumers reckon the idea was borrowed from another snack company.
Introducing Pringles Mingles – A New Puffed Snack
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Credit: Pringles®
It’s the first time in 15 years that Pringles has launched a product sold in bags, as opposed to its famous cans.
The new offering promises “a puffy, irresistibly delicious and shareable snacking experience unlike one you’ve ever had from Pringles” according to a press release.
Hitting the shelves in October, Pringles Mingles will be available in three flavors:
- Cheddar and sour cream
- Sharp white cheddar and ranch
- Dill pickle and ranch
The snacks will be crispy on the outside and light and airy on the inside.
Although Pringles remains committed to the can, the company decided to introduce its new flavors to consumers via snack bags this time.
“Our iconic Pringles can is part of our identity — and it’s not going anywhere — but we’re always looking for new ways to innovate and satisfy our fans’ latest cravings,” said Mauricio Jenkins, US marketing lead for Pringles.
“This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family, whether munching at home for movie night, at a party, or on-the-go.”
Pringles Mingles will be sold at grocery and convenience stores nationwide.
SNACK-SPIRACY
Released in three flavors, the product put a “light airy” take on the classic fish-shaped snack.
Responding to a Facebook post about Pringles Mingles one wrote: ‘It’s giving the new Goldfish Crisps concept.”
Another said they “sound an awful lot like the recent Goldfish Crisps in texture.”
Other new snacks
Several new snacks recently hit the market, including
- A new hot honey chicken flavor was created by Minute Rice to tap into the “swicy” trend
- Wheaties debuted the highest protein offering in the cereal aisle with Wheaties Protein
- Harvest Snaps created its first line of fruit snacks for children
- Condiment fans can enjoy a new Buffalo mayo and garlic aioli from Kraft
- And Walmart launched a new private label line boasting affordable snacks
A BRIEF HISTORY OF PRINGLES
The signature can was initially designed to address customer complaints about broken pieces and empty air in bags of chips.
Pringles have a lower potato content than many other chips – just 42%.
The rest is made up of wheat starch, flour, vegetable oils, emulsifiers, salt, and seasoning.
See which four iconic flavors Lays has brought back.
And find out which trendy cookie brand Kellogg’s has collaborated with for a new cereal.