NFL’s Most-Watched Regular Season Game Ever Thanksgiving’s Giants-Cowboys

Many of you celebrated Thanksgiving Day with family and friends. A record 42 million people tuned into Fox Sports to see the Dallas Cowboys play the New York Giants.

The contest was won by Dallas 28-20, setting a new regular season record. This match between two NFC East competitors was a great step towards determining who will make the playoffs.

Also, the Giants participated in the record-setting previous game on Dec. 3, 1990. This was a match featuring Big Blue and the San Francisco 49ers.

Three Texas cities, as well as Las Vegas and Kansas City, were the leading markets for the Thanksgiving game, which was up 3% over last year’s comparable window.

But wait, there’s more.

Not to be outdone, NBC Sports is touting its presentation of the Minnesota Vikings’ down-to-the-wire 33-26 victory over the New England Patriots as the second-most watched Thanksgiving primetime game ever. The average Total Audience Delivery was more than 26,000,000 viewers, based upon preliminary data across NBC TV and Telemundo.

Last night’s game, which featured numerous lead changes and a tied score in each quarter, averaged an approximate 25.9 million English-language viewers, ranking behind only the 2015 Bears-Packers game in primetime viewership on Thanksgiving (27.8 million viewers).

In addition, Patriots-Vikings ranks as the most-watched primetime regular season game since NBC Sports’ presentation of “The Return” by Buccaneers QB Tom Brady to New England last season (28.4 million on 10/3/21).

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