Creators in Fashion: A Showcase of Online Entrepreneurial Talent
Who will be in the Creators in Fashion showcase? MatPat shared the vetting process.
Plenty of creators have merch, but the ones who have built entire lifestyle brands from their platforms are what MatPat and his co-host, Style Theory’s Amy Roberts, wanted to feature in this showcase. With sites like Temu and Shein taking over our feeds and ads recycling the same product making shopping online near impossible, Creators in Fashion is meant to help the audience connect with a host of new brands.
Discovering Unique Talents in Creators in Fashion
“We wanted to create Creators in Fashion as not only a platform to spotlight the great work that’s been done by creator entrepreneurs but also as a place where audiences can go to find their next favorite brand or find a creator whose ethos and brand represents something that they themselves feel — a community that they might have seen underrepresented,” Matt said.
Spotlighting Creative Minds in Creators in Fashion
Currently, the lineup’s main features are Laura Bailey with Critical Role, Cassey Ho (aka Blogilates) with her brand POPFLEX, ZHC representing his own designs, and Yes Theory’s brand Seek Discomfort. Matt said there’s also a couple of surprises, with creators who make products other than clothing contributing to the runway looks.
How to watch Creators in Fashion
If you’re already missing Matt’s voice at the beginning of Theorist videos, fear not because he will be co-hosting the Creators in Fashion event.
The show will be streamed on April 25 at 5:30 pm EST (2:30 pm PST) via both the Style Theory and Game Theory channels. Nerdy Nummie’s Roseanna Pansino will also be commentating for the live show, and Matt says there are plenty of surprises for the audience to stick around for.
“This isn’t just like your traditional bunch of clothes walking down the runway. There’s definitely a digital-first mindset to this. We’re engaging in the live chat, were reacting to what’s happening, and there’s a couple of surprises in store on some of these runway shows,” Matt said. “So you might be surprised, you might be scared. You might be shocked by some of the things that you see as a part of creators and fashion.”