Kim Kardashian’s Skims brand has doubled in value to $3.2 Billion BloombergReport published January 27, The big news arrived three years after the “Keeping Up with the Kardashians”Star founded Skims in 2019 Skims started as an underwear and shapewear company. The brand has since expanded to include pajamas and sweatpants. After sales rose by 90% in 2021, the company announced that it would raise $240M more. Kardashian said, “This latest round will allow us to focus on bringing more innovations and solutions to our customers and become even more of a trusted resource for them.”
Kardashian and Skims CEO Jens Grede still hold a majority of the company’s shares. Grede stated to Bloomberg that there are no plans to sell Skims or take Skims public. Kardashian and Grede still have big plans, however. “We see an opportunity with Skims to create our own category in retail, just like how we believe Lululemon and Starbucks created their own categories in their respective areas,” Grede explained.
Bloomberg’s news was also published around the same time. Us Weekly reported that Kardashian’s boyfriend, Pete Davidson, is supposedly considering buying a home in LA — so in the event he needs a little extra cash, it’s clear his girlfriend would have no problem helping out!