Skims by Kim Kardashian vs. Victoria’s Secret: Battle of the Body-Huggers
Kim Kardashian and Victoria’s Secret model Imaan Hammam face off in a battle of the body-huggers. Let’s delve deeper into the competition between Skims and VS Body shapewear.
Kim Kardashian’s Skims Skin-Toned Shapewear
The 43-year old reality TV queen posed in her Skims brand skin-toned shapewear. Kim launched the £3billion Skims in 2019, aimed at providing a fresh perspective on shapewear that truly embraces curves and natural body shapes. Instead of flattening curves or causing discomfort, Skims aims to enhance and flatter the body.
Imaan Hammam’s VS Body Underwear and Bra Set
Imaan, who is 27 years old, showcased a stomach-smoothing VS Body underwear and bra set, demonstrating Victoria’s Secret’s take on body-shaping undergarments. The battle intensifies as both brands strive to provide stylish and comfortable shapewear options for women of all shapes and sizes.
Kim Kardashian’s Skims Men’s Collection with NBA Stars
In October last year, Kim announced a partnership between her undergarment company and the NBA, introducing the Skims Men’s collection. The campaign featured professional athletes like Nick from the San Francisco 49ers, Neymar, and Shai Gilgeous-Alexander, sparking mixed reviews from fans.
The Debate: Body Positivity vs. Traditional Shapewear
While Kim Kardashian’s Skims brand promotes itself as a “solutions-oriented brand” with offerings for everyone, body image expert Dr. Kirsty Manning has raised concerns about the messaging around shapewear. Manning emphasizes the importance of embracing natural bodies and being body-positive rather than promoting the idea of perfection through shapewear.
The Future of Shapewear: Empowering Women
As both Skims and VS Body continue to expand their collections and offerings, the focus on empowering women and celebrating body diversity becomes crucial. It’s essential for brands to align their messaging with positive body image ideals and promote self-acceptance rather than unrealistic standards.
In conclusion, the battle between Skims by Kim Kardashian and VS Body by Victoria’s Secret represents more than just a competition in the shapewear industry. It’s a reflection of evolving perspectives on body image and the empowerment of women to feel confident in their skin, no matter their shape or size. Both brands have the opportunity to lead the way in promoting body positivity and inclusivity in the fashion industry.