Title: Katie Price Under Fire for Irresponsible Weight Loss Ad – ASA Bans Post
Katie Price Weight Loss Ad Draws Criticism
Katie Price faced backlash from advertising watchdogs for sharing an irresponsible weight loss advertisement. The ad, which promoted a diet of fewer than 800 calories a day, was deemed inappropriate and not clearly marked as sponsored content.
Katie Price Removes Social Media Post
The former glamour model was compelled to take down her social media post following allegations that it promoted unhealthy dieting habits. The ad failed to disclose its promotional nature and endorsed a diet that raised concerns among viewers.
ASA Ruling on Katie Price’s Weight Loss Ad
The Advertising Standards Authority (ASA) received two complaints about the post, questioning its transparency and the endorsement of a potentially dangerous diet. Despite the presence of the hashtag “#ad” in the caption, the ASA ruled that it was not prominently displayed, and viewers might not have realized it was a paid advertisement.
Criticism of The Skinny Food Co Ad
The advertisement for The Skinny Food Co featured Katie Price showcasing the brand’s products and detailing her daily food intake. With references to weight loss and maintaining a calorie deficit, the ad was perceived as encouraging extreme dieting and unhealthy eating habits.
Call for Responsible Advertising
Following the controversy, the ASA prohibited the ad from appearing in its original form. The Skinny Food Co, Not Guilty Food Co Ltd, and Katie Price were advised to ensure that future promotions are clearly identified as marketing communications. The ruling emphasized the importance of responsible advertising and discouraging unhealthy practices in the industry.