EXCLUSIVE: Chefclub, a French family-run cooking studio, will produce several cooking series on Pinterest.
The partnership for five television shows has begun this month. Both parties say that the content will not be changed. “completely root in the DNA of Pinterest,”While presenting “high standards that audiences demand.”
The shows are The Party TableAbout perfectly executing theme parties; upcycle culture-focused Everything Must GoThe book, where ingredients are displayed in multiple ways to reduce food waste; the food-picture-taking tips and tricks-themed Do it for the pinOutdoor cooking show that is ASMR-friendly Far From the Kitchen What’s in My Plate?A cooking show where guests earn money guessing ingredients for Michelin-starred dishes. The first episodes of each have been made available of Chefclub’s Pinterest page.
“Pinterest aims to collaborate with the most innovative creators and partners in order to always offer the most inspiring content to Pinterest users across the globe,”Johan Gipch is Head of Creator Partnerships in France. “In that context, we are thrilled to announce the launch of these five new original shows produced by our long-time partner Chefclub. As always, Chefclub innovates in the cooking content landscape by designing creative, entertaining and educational content, perfectly in line with Pinterest’s DNA.”
Thomas Lang, Chefclub co-founder and CEO, said: “We’re thrilled to partner with Pinterest and to put our studio at the forefront of cooking show productions. The innovative concepts we bring to life with this partnership come to enlarge our catalog, push the boundaries of cooking shows on social media, and bring new original content to the highly demanding audience of the platform.”
Chefclub’s Pinterest is a continuation of streaming agreements with such companies as Pluto TV in the U.S. and UK, Spain and Latin America, and Samsung TV France and Switzerland. The company was launched in 2016, and has now reached 100 million users online. It generates 2.5 billion views per month worldwide.