Fandom, an online platform for entertainment, has bought TV Guide and Metacritic in a $55m deal with Red Ventures.
The agreement will add Metacritic, GameSpot, Cord Cutters News, Comic Vine and Giant Bomb to the entertainment platform’s current brands, which include ScreenJunkies and Fanatical.
TPG private equity fund backs Fandom. The parent company of Fandom started as an entertainment site. This prompted fan engagement and led to the acquisition which will see Fandom reach over 350 million monthly active users.
FanDNA, an entertainment platform that tracks engagement, was also launched. This data service is used to support studios as well as other companies.
Red Ventures purchased CNET from ViacomCBS for $500 million in 2020. CNET will remain in the hands of Red Ventures.
“We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans. The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” said Perkins Miller, CEO of Fandom. “In addition to creating exceptional fan experiences, these platforms will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience as well as make our commerce and advertising businesses more impactful.”
“With Fandom at the helm, we are confident these brands and their teams will be well-equipped to continue empowering and connecting gaming and entertainment audiences around the globe,”Christina Miller, chief strategist at Red Ventures, said: “While Red Ventures continues to focus on unlocking the next phase of growth and evolution of its strong stable of decision-making brands.”
Fandom did not immediately respond to ’s request for comment.
The Wall Street Journal wasfirstto report the sale.
