Elon Musk continues to face heat around an uncertain advertising climate for Twitter after the new CEO blocked a top marketer who questioned the platform’s retreat from content moderation and the NAACP’s president and CEO called for a full-on advertising boycott.
“Elon, Great chat yesterday,” MMA Global president Lou Paskalis TweetFriday was the day before Twitter’s new boss banned his account. “As you heard overwhelmingly from senior advertisers on the call, the issue concerning us all is content moderation and its impact on BRAND SAFETY/SUITABILITY. You say you’re committed to moderation, but you just laid off 75% of the moderation team!”
The NAACP’s Derrick Johnson put it in starker terms.
Bloomberg reportedMonday, approximately 15 Twitter employees had access to content moderation software. The exact number of those with access following layoffs is unknown.
While some criticised Paskalis’ tweet, Musk took a different approach and blocked him on the app.
“So for all the replies I received that content moderation = denial of freedom of speech (it doesn’t),what do you say about the fact that the “chief twit” just blocked me for exercising mine?” Paskalis Tweet Friday. “Yesterday, @elonmusk solicited ?s from marketers, today he’s blocking those who ask them.”
Just after the interaction with Paskalis, Musk scrambled to reassure advertisers that content moderation remained a top priority for the company — despite blocking a top advertiser earlier in the day.
“Again, to be crystal clear, Twitter’s strong commitment to content moderation remains absolutely unchanged,”The Tesla CEO Tweet Friday. “In fact, we have actually seen hateful speech at times this week decline *below* our prior norms, contrary to what you may read in the press.”
Yoel Roth, Twitter’s head of Safety & Integrity, also chimed in to assure users the company’s “core moderation capabilities remain in place”Despite layoffs which he Says15% of the Trust and Safety team was affected.
He also gave an explanation for Bloomberg’s report that only 15 staffers had access to content moderation tools, citing security reasons, and Claim “more than 80% of our incoming content moderation volume was completely unaffected by this access change.”
“Last week, for security reasons, we restricted access to our internal tools for some users, including some members of my team,” Roth tweeted. “Most of the 2,000+ content moderators working on front-line review were not impacted, and access will be fully restored in the coming days.”
Kara Swisher is a veteran journalist Gives colorful insight to the recent call with Twitter’s CRO Sarah Personette where she says Musk faltered when describing a clear-cut plan to advertisers.
