One week after Disney CEO Bob Chapek noted on the company’s quarterly earnings call, “We’re still seeing demand in excess of the reservations that we’re making available to our guests,” Disneyland rolled out new availability — and increased prices — for its year-old Magic Key annual pass offering. Inspire is the most expensive tier on the menu. The Dream Key is no more available.
August 18th is the deadline for this tranche of passes to go on sale Due to the demand from fans over the past few weeks for renewing their passes, it is expected that there will be a lot of interest. All four tiers of the last year’s service were eventually sold out.
These are the four Magic Key tiers and their prices:
Inspire $1599 (new)
Get $1099 (was $949)
Enchant $699 (was $649)
Imagine $449 (was $399)
It’s worth noting that Chapek also said last week that “average per capita ticket revenue” was way up in the quarter, due mostly to the parks’ Genie+ and Lightning Lane offerings. He said that these gains were not sustainable. “partially offset by an unfavorable attendance mix at Disneyland Resort.” Some have speculated that that’s a reference to annual pass holders who, as locals, tend to spend less per visit that a one-time tourist going all out. Today’s price increases may be an attempt to rectify that “unfavorable attendance” issue.
Below are details about each pass. None of themYou can enter during the holidays.