Influencer marketing has significantly impacted the digital industry, with Facebook and Instagram being notable examples. However, these platforms were not the pioneers in leveraging celebrity influence. Large corporations have used this strategy for decades, and the iGaming sector is no different. Many celebrities partnered with casinos and sportsbooks as online gaming shifted from stigmatized to mainstream entertainment. Yet, to reach the current state, a few bold stars used their charisma and influence to promote the industry. Let’s explore some prominent celebrities representing or serving as ambassadors for online gambling brands worldwide.
Cristiano Ronaldo: A Stepping Stone for PokerStars’ Success
Back in 2015, Ronaldo was already a world-class striker wanted by all the big teams. But the Real Madrid player (at the time) was also chased by many gambling businesses that wanted to boost their reach by partnering with the Portuguese star. PokerStars was the only one who got Ronaldo to sign such an agreement. He became the company’s global ambassador in 2015, and it’s safe to say that Cristiano contributed to the boom PokerStars registered afterward.
Already a top-tier online casino, poker platform, and bookmaker, the company really reached new heights after collaborating with Ronaldo. And the collaborations continued with the likes of Neymar Jr
Drake and Stake Casino: A New Gaming Experience for Players
We step away from football stars to give the example of world-famous singer Drake. He recently collaborated with US-based online casino Stake to promote the brand in various campaigns. The story of Drake going from player to ambassador is catchy. Intending to bring a fresh experience to users through interactive connectivity and many surprises, the partnership proved excellent for the casino. Millions of players followed the livestream giveaway starring Drake, and there’s a good chance. However, Drake did make it to the celebrities with more money than sense list when he lost $2 Million on a bet.
Ronaldinho: Boosting Mozzart Bet’s Reach Even After Retirement
In 2019, former Barcelona star Ronaldinho entered into an agreement to endorse Mozzat Bet in two video promotions. Despite facing legal issues, Ronaldinho continues to be regarded as one of the greatest football players in history. As a result, the videos generated significant likes and views for Mozzart Bet. The company now operates in seven markets, primarily in the Balkans, and although it’s challenging to quantify, Ronaldinho’s influence on this expansion is undeniable.
Nicki Minaj: Investing and Promoting MaximBet
Nicki Minaj is a highly recognized figure in the music industry and one of the most accomplished female rappers in history. She has also ventured into acting, making a notable appearance in the 2014 romantic comedy “The Other Woman.” However, her major foray into the online gambling sector occurred in 2022 when she became an investor and ambassador for MaximBet, an online sportsbook and casino. Minaj has taken on the role of MaximBet’s new spokesperson, capitalizing on her immense popularity to expand their customer base. This partnership is unique because Minaj is among the few female ambassadors in the iGaming industry.
50 Cent: Promoting the Gambling Industry by Direct Involvement
The globally renowned American rapper boasts numerous chart-topping hits. Yet, his avid interest in sports betting and casino games is not widely known among his fan base. In 2012, 50 Cent placed a bet that resulted in a $500,000 payout when the New York Giants triumphed over the 49ers. Subsequently, he made an unconventional wager by challenging the undefeated boxer Floyd Mayweather to read an entire page from a Harry Potter book for a cash prize of $750,000. It was a wise move on the part of Mayweather, a five-division champion, to decline this unusual wager.
More Actors Promoting Casino Activity
Ben Affleck is a well-known poker enthusiast and one of the most famous actors who love gambling. Affleck has publicly shared his battles with gambling addiction and has taken steps to overcome his addiction. Admirably, he has maintained a responsible approach to his love of poker. Similarly, Gladys Knight has transformed her personal struggle with gambling addiction into a positive message by advocating for responsible gambling. She shares her own experiences and encourages others to seek help when needed.
Other famous celebs like Matt Damon and Edward Norton, who co-starred in the 1998 poker movie “Rounders,” have participated in charitable poker tournaments to raise funds for good causes. These events demonstrate their love of poker and their dedication to supporting charitable organizations.
Final Thoughts
Irrespective of whether we are referring to athletes, artists, or other notable public figures, an extensive roster of individuals who have endorsed or advocated for casinos and the broader gambling industry exists. These partnerships have facilitated the expansion of online casinos’ influence, enhancing their brand recognition and ultimately making casino entertainment more accessible and enticing to a global audience. Whether one’s preference lies in the adrenaline-fueled realm of sports betting, the electrifying experience of slot machines, or the strategic complexities of poker, celebrities, and their followers can conveniently partake in the thrills of casino gaming from their residences.