Michael Yanover, CAA’s head of business development, insisted that the Metaverse and NFTs are not fads or the latest technology trend, but are in fact “here to stay.”
“It’s a big space and I don’t think it’s going away at all,” Yanover said of NFTs and the Metaverse on ’s“Tech vs Media” podcastwith host Richard Wolpert, adding that CAA recently hired a chief metaverse officer. “I think it needs to find its footing for sure. Was there maybe a little bit more excitement than there ought to have been at the beginning? Maybe. But man, this is this a powerful thing. This is not going away.”
NFTs traded at a recent value Dropped97% increase in NFTs since Jan. 2022. This is a drop of $17 billion to $466million in September. While Yanover admits many aren’t consumed with NFTs at the moment — a fact backed by the collapse — he predicts that they will play a larger and larger role in daily life in the coming decades.
“I think you and I would probably say in 10 or 20 years… it’ll just be part of our lives, everything will be registered as an NFT, you’ll probably buy a car or a house that will have some NFT component to it,”He stated. “Everything that’s IP-based will probably have an NFT component to it.”
Yanover specifically stated that NFTs would be of benefit to the art industry. “the biggest registry system in the world,”It is important to note that there is currently no registry system for valuable artwork.
Yanover maintains that NFTs can be used for surveillance purposes, “here to stay,”He notes that “it’s going to morph [and] it’s going to have 1,000 more changes.”
“It’s going to be incredibly impactful to the world of entertainment, to the world of anything that’s IP-based,”He stated.
You can listen to the entire episode below.
Episode highlights:
- Michael Yanover recalls Zoom tastings with Katy Perry & Morgan McLachlan to determine the non-alcoholic beverage De Soi.
- Michael Yanover walks through the evolution Lady Gaga’s cosmetic brand Haus Labs beginning with CAA investing in Charlotte Tilbury in 2014
- Michael Yanover discusses Hanks 101, Tom Hanks’ trivia game, and the star’s knack for trivia and typewriters
- Michael Yanover dives in to the launch of Caravan and how it fulfills an important step for the success of startups by connecting promising ideas quickly with capital and staff.
- Michael Yanover explains why he’s changed his mind about Amazon and now thinks they are interested in collaboration over “pure dominance”
About “Tech vs Media”
Each episode of“Tech vs Media,”host Richard Wolpert — who has decades of technology and media experience as an executive, founder of tech companies, venture capitalist and philanthropist — and one his esteemed guests will divulge enlightening lessons and give their insightful perspective on the movers, creators, disruptors and innovations that are shaping the future of media and technology and how these industries will intertwine with one another.
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