Despite the positive reviews and a strong marketing campaign, this romantic comedy failed to receive widespread attention. “Bros,”The film, directed by Billy Eichner, fell at the box-office on its opening weekend. And Eichner – who also co-wrote the film with director Nicholas Stoller – puts the blame on straight people not showing up.
“Rolling Stone already has ‘Bros’ on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content (Uni convinced them not to),” Eichner Tweeted by. “America, f—k yeah, etc etc.”
“Bros”This film was created as a Hollywood romance comedy with two male leads. It was also promoted as the first major studio film to feature members of the LGBTQ++ community in every major part.
“That’s just the world we live in, unfortunately,”Eichner continued his Twitter conversation. “Even with glowing reviews and great Rotten Tomatoes scores, an A CinemaScore etc., straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.”
Eichner recounted his experience seeing the film with a full theater – “the audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out” – saying it was “truly magical”He reiterated that he was “VERY proud of this movie.”
Projected opening of $8-10 Million against a $22million budget “Bros” grossed just $4.8 million this weekend and opened in fourth place, with turnout coming primarily from the nation’s top three markets: New York, Los Angeles and San Francisco.
The “Billy on the Street”Star ended his Twitter thread by asking for the big screen to show the film, noting the importance of this moment for the LGBTQ community.
“Everyone who ISN’T a homophobic weirdo should go see ‘Bros’ tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much.”
“Bros”This film is only currently being shown in theaters
