Why Apple Is No Longer The Top Smartphone Brand: Samsung Overtakes
Apple is no longer at the pinnacle of the smartphone industry, with Samsung surpassing it to claim the title of the world’s best-selling mobile make. Despite a growing global market, the iPhone giant has seen a ten per cent decline in sales since the beginning of the year, as reported by IDC researchers.
The Fall of Apple: Samsung Rises to the Top
Apple managed to ship 50.1 million iPhones in the first quarter of 2024, securing a 17.3 per cent market share globally. However, Samsung outperformed Apple by selling 60.1 million phones, elevating its market share to 20.8 per cent. This shift comes as no surprise, considering that the South Korean brand, known for its Galaxy series, held the top spot for 12 consecutive years before being dethroned by Apple in the previous year with the release of the iPhone 15.
Samsung Dominance: A Reassertion of Leadership
Ryan Reith, an IDC analyst, remarked, “While Apple briefly claimed the top position in late 2023, Samsung swiftly regained its position as the top provider in the smartphone market during the first quarter of 2024.”
Competition from Chinese Manufacturers
The dominance of iPhones faces fierce competition from budget-friendly Chinese brands like Xiaomi, which secured the third position by selling 40.8 million smartphones. This trend highlights the shifting landscape of the smartphone industry, as consumers increasingly opt for affordable alternatives.
Apple’s Strategic Shift: Investment in Vietnamese Factories
In response to the evolving market dynamics and to reduce its dependency on Chinese manufacturing, Apple has announced plans for further investments in Vietnamese factories. This strategic move underscores the company’s commitment to diversifying its supply chain and expanding its global footprint.
With Samsung’s resurgence and the rise of Chinese competitors, Apple is navigating a highly competitive landscape, where innovation and strategic investments are key to maintaining its position in the dynamic smartphone market.