American Cinematheque Awards bridge the Past and the Future

Awards season in Hollywood has many stars but the American Cinematheque Awards are especially shining.

The Cinematheque Awards are unique in that they honor only one individual, unlike other awards shows which recognize a wide range of talent. “an extraordinary artist in the entertainment industry who is fully engaged in his or her work and is committed to making a significant contribution to the art of motion pictures.”

Scarlett Johansson, a BAFTA nominee and winner, was the 2021 honoree. Gwen Deglise and Hunter Johansson were among the many celebrities, film lovers, and industry friends who attended the Beverly Hills gala on Nov. 18. Jon Favreau, Andy Richter, Abbie Cornish, Jamie Lee Curtis, Kevin Feige, Thomas McKenzie and Jeremy Renner were also in attendance to pay tribute to Johansson’s distinguished career. Those tributes included praise and anecdotes, such as Cornish recalling how moved she was by Johansson’s role in “Lost in Translation,” and Feige reminding everyone of Johansson’s abilities as both an actor and a producer. Renner presented the award to Feige at the end of the evening. “favorite human and superhero.”

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Courtesy Lavazza

The presentation was held in the storied ballroom of the Beverly Hilton, one of Hollywood’s most distinguished event spaces and a perfect fit with American Cinematheque’s focus on historic buildings. Guests were treated to Lavazza’s Espresso Negroni “coffeetail,”This is a brand-famous specialty.

American Cinematheque is a member-supported, cultural cinema organization that offers year-round programming and festivals, programming, lectures, retrospectives, lectures, screenings and other events. It is not only a key point for Hollywood talent recognition, but it is also a significant benefactor in many restorations of historic theaters across the country. In a world where the number of beloved cinemas is quickly dwindling, Cinematheque’s emphasis on restoration and preservation work is particularly appreciated.

Lavazza’s sponsorship of the 35th annual awards show is helping with the restoration of vintage photographs and film equipment, the expansion of film programs and educational initiatives for emerging talent.

Its partnership with the American Cinematheque Awards is just one facet of the coffee brand’s commitment to supporting entertainment and the arts. Over the past year, Lavazza’s signature blue logo and white ceramic cups have been seen at events with Interscope Records, Netflix, the Golden Globe Awards, Atlantic Records and Hello Sunshine, among others.

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Bryan Beasley, Photo Credit

The brand’s commitment to supporting arts and entertainment dates back to its 1992 launch of the annual Lavazza Calendar – a project that has since become a synergistic expression of the coffee brand’s philosophy and identity and one that has engaged some of the greatest creatives of our time.

Lavazza partnered with Academy Award-winning cinematographer Emmanuel Lubezki for its 2022 calendar to highlight its commitment to cinema. “I Can Change the World,”This article highlights six activists and artists who are dedicated to positive change.

“The ability to imagine the future and see beyond limits and boundaries is what has always made our country, Italy, and our brand, Lavazza, a fertile place for the emergence of new visions of the world,”Davide Riboni, President of Lavazza Americas.

Ultimately — whether it is in the world of cinema, photography, or any field within the arts — Lavazza’s patronage is synonymous with the idea that creativity can make the world a better place, and preserving creative artifacts from the past is an important investment in both the present and the future.

“We seek to create the future by enhancing the present, as all visionaries do,”Riboni. “In this sense, creating a film is like creating a coffee blend: It arises from intuition, inspiration and dedication.”

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