LEAKED Amazon documents have indicated that Amazon is planning to host an additional e-commerce holiday filled with sales and discounts.
Amazon Prime Day was over in July, but there are still savings opportunities for this year.
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Amazon is said to be planning a second holiday, called the “Prime Early Access Sale”.
Internal documents revealed that Prime Ministers were being rewarded with pseudo-holidays. “loyalty”Enjoy incredible discounts on premium products
InsiderThat one document was to be read “This event is one of the best deals events of the year and Prime members would be crazy to miss it.”
Amazon is expected to host the savings event in October, according to reports.
External challenges face the ecommerce giant. However, another strong sales holiday could help to offset them.
Online merchants have been outselling in-person sales as the world moves into late pandemic phases.
A MastercardAnalysis revealed that in-person sales increased 13.4% in May while e-commerce saw 2.2% growth in the same period.
Inflation and its effect on gas prices has slowed personal spending, and consumers are now more interested in a good deal.
Rumours of another Amazon sales event circulated last month.
Amazon platform sellers shared their frustrations about lack of advance notice in preparing for another major price cut.
“Amazon’s lack of transparency doesn’t help sellers to make informed decisions,”A seller said Insider.
Amazon has yet to confirm the Prime Early Access Sale.
Black Friday, the sales holiday not limited to one store, will follow this brain-stormed event.